A fully AI-generated product spot that keeps the product accurate and on brand while capturing what it feels like to wear it. Built with cinematography and cinematic storytelling as the foundation for a potential ad campaign.
Nike wanted to show the raw work of making something tangible, so the campaign was shot on location in a real foundry. I designed all of the sound, building a multi-layered cinematic soundscape around the heat, metal and craft.
A player-facing campaign piece for the Backbone Pro controller, pairing cinematic production with the story of how it was designed.
A high-end concierge commercial shot across multiple locations, then finished in close collaboration with composers and colorists.
A large-scale production introducing Metagenics' newest product, directing actors on set and shaping the story in the edit.
The human side of a health program: patient journeys, caregiver compassion and community, told through interviews and observational footage.
I'm Cody Coker, a director, cinematographer and editor based in Laguna Beach, California. For more than ten years I've made commercials, corporate films, documentaries and long-form content, writing the script, running the set and finishing the cut myself or with a hand-picked crew.
Tell me what you're making. I read every message and reply within a couple of days.